Who am I ?
Who am I ?
Our services
- Plan: Every business starts with the right plan. You can identify your Brand by planning how you will achieve your goal. A critical mindset is necessary here.
- Position: The right branding comes with the right positioning. The brand must be aligned with the client's mission and vision, and the brand must be positioned for the target market.
- Process: This is the most important aspect of the LUNA P's, where we will execute the plan we created. This is where we set out the steps we will take in order to achieve a particular end.
- Produce: This is the exciting part, as we will now produce an identity that will not just make our business stand out, but more importantly it will be remembered.
MARKETING STRATEGY
- Social Media Paid Campaign
Reach thousands of your ideal customers and keep them engaged
- Content Creation
Increase your brand’s awareness and reputation through relatable organic posts
- Creative Development
High quality creatives is one of the keys for brand retention and conversion
This case study showcases the success of a 4-month Facebook advertising campaign for a local watch business in the Philippines. The campaign aimed to boost engagement, increase sales, and maximize return on ad spend (ROAS). By utilizing engaging content, implementing targeted ad sets, and employing effective retargeting strategies, the campaign achieved impressive results.
During the campaign, a highly engaging post with substantial interactions was leveraged to attract cold audiences and generate interest in the watch products. Scaling efforts involved increasing the daily budget and launching multiple ad sets targeting different locations and interests, utilizing the engaging post code across all sets. Retargeting strategies focused on creating custom audiences based on engagement, followed by the creation of Lookalike Audiences and incentivizing potential customers with free shipping or discount codes to drive conversions.
The campaign's performance was notable, with an 8.31% click-through rate (CTR), a cost per result (CPR) of 17.97 PHP, a cost per impression (CPM) of 63.53 PHP, 1,829 link clicks, a cost per click (CPC) of 19.53 PHP, 177 purchases, a cost per purchase (CPP) of 201.79 PHP, and a return on ad spend (ROAS) of 13.15. The total amount spent was 37,716.91 PHP, resulting in a significant total sales revenue of 496,269.01 PHP.
Key achievements of the campaign included successful engagement through the highly engaging post, effective campaign scaling while maintaining performance and engagement, and a retargeting strategy that yielded conversions from potential customers who had previously shown interest. The campaign's impressive metrics and substantial sales revenue demonstrated its overall success.
In conclusion, the collaboration with the local watch business proved fruitful, showcasing the effectiveness of strategic tactics in driving engagement, conversions, and sales revenue.
The Ecovista lead generation campaign for aluminium sliding doors and windows successfully generated high-quality leads and achieved impressive conversion rates.
With a total budget of 42,000 AUD and a daily spend of 200 AUD, the campaign ran from September 2022 to May 2023. The objective was to acquire cost-effective leads and drive sales. The strategy involved targeted advertising, compelling ad creatives, and continuous optimization. The results were outstanding, with a total of 2,100 leads generated at an average cost per lead (CPL) of 5 AUD and a conversion rate of 47%. The campaign contributed to 1.7 million AUD in sales revenue, demonstrating the effectiveness of the lead generation strategy. The consistent flow of 10 leads per day and the low CPL highlight the campaign's success. Overall, the campaign showcased the potential for substantial growth in the aluminium sliding doors and windows business through strategic and targeted marketing efforts.
The Dream Care Line skin care serum campaign was a resounding success, driving significant sales revenue and achieving a high conversion rate. With a total ad spend of PHP200,000 and a daily spend of PHP 1,600, the campaign ran for 4 months, from January 2023 to April 2023. The objective was to generate substantial sales and increase brand awareness for the skin care serum.
Key Metrics:
Total ad spend: PHP 200,000
Average daily spend: PHP1,450 (PHP 200,000 / 127 days)
Conversion rate: 27%
Total sales revenue: PHP1,565,087 (1.5 million sales target)
Campaign Results:
Total SALES generated: 81,081 (1.5 million sales / 27% conversion rate)
Average cost per Result CPR): PHP2.46 (PHP200,000 / 81,081)
Conversion rate: 27%
Return on Ad Spend (ROAS): 7.50
Total ad spend: PHP272,010
Total sales revenue: PHP1,500,000
ROAS: 7.5x
the success of the Dream Care Line skin care serum campaign can be attributed to the implementation of advanced strategies such as split testing and constant ad creative refinement. These tactics played a crucial role in scaling the campaign and maximizing its effectiveness.
By utilizing split testing, different variations of ad sets and creatives were tested simultaneously to identify the best-performing combinations. This allowed for data-driven decision making, optimizing the campaign's performance based on real-time results. It helped identify the most engaging ad copies, visuals, and targeting strategies that resonated with the target audience.
Furthermore, continuous ad creative refinement ensured that the campaign remained fresh and captivating throughout its duration. Regularly updating and refreshing the ad creatives prevented ad fatigue and maintained audience interest. This iterative process involved analyzing the performance of each creative element and making data-informed adjustments to improve click-through rates, engagement, and ultimately, conversions.
The combination of split testing and continuous ad creative refinement contributed to the campaign's success by fine-tuning the targeting and messaging, resulting in a higher conversion rate and increased sales revenue. These advanced strategies exemplify the importance of data analysis, experimentation, and continuous optimization in achieving exceptional campaign performance.
The Fitness Gym's Renegade LTD campaign yielded remarkable outcomes, generating high-quality leads and achieving impressive conversion rates. Running from September 2021 to May 2022, the campaign had a total budget of 45845 AUD, with a daily spend of 1400 AUD.
The primary objective was to acquire leads efficiently and drive sales. To accomplish this, the campaign employed targeted advertising, captivating ad creatives, and ongoing optimization. The results surpassed expectations, with 2,100 leads generated at an average cost per lead (CPL) of 5 AUD and an impressive conversion rate of 47%. These outstanding figures translated into sales revenue amounting to 1.7 million AUD, providing a clear demonstration of the lead generation strategy's effectiveness. Notably, the campaign consistently maintained a flow of 10 leads per day, showcasing its success in generating a steady stream of potential customers, all while maintaining a low CPL. In summary, the Renegade LTD campaign exemplifies the potential for substantial growth in the aluminium sliding doors and windows business through strategic and targeted marketing efforts.
Client Result Feedback
WHO WE WORK WITH & CLIENT CRITERIA
To ensure our working relationship starts off on the right foot, please review the following criteria for our Paid Ads client before scheduling a FREE 30-minute AUDIT call:
- Your product and/or service should have a proven track record of successful online sales, either through organic methods within your community or through paid ads.
- Genuine testimonials or reviews from real clients or customers who have previously worked with you or purchased from you are required.
- An online presence is essential.
- Your website must be mobile-optimized, attracting consistent daily traffic, and have the Pixel installed to track valuable data.
- You should have a history of successful sales or lead generation through your website.
- Your current website should actively promote the product or service you intend to advertise through paid ads.
- You must be willing to meet the minimum monthly ad spend recommended for your package, which amounts to $50 per day or $1,500 per month. This ad spend is paid directly to the chosen platform from your Ad account and is an additional cost to the package price.
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:verbojoshua07@gmail.com
:Joshua Verbo
:Joshua Verbo